"New Year's Magic"

Sea Zone

ROMI - 1507.13 on the New Year's Miracle.
"New Year's Magic"
Project objectives
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to create a New Year mood among customers
increase UGC on pages
get free reach and traffic with viral content,
What was done
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we made postcards for all orders with Sparkling Lights.
made pizza distribution in the traffic jam in the evening at rush hour in the snow, all drivers gave positive feedback and we got in Voronezh media channels like "BLOCKNOT VORONEZH" where 141k audience in Instagram.
On January 1 we gave Polysorb (after hangover medicine) to all orders from 20 eur and received 50 story-tags on January 1.
Results
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506.088 accounts covered (the account itself 34k, the city - 1mln 70 thousand population)
application of gift promo codes for 412.678 rubles (ROMI - 1507.13 😵)
actions in the profile from 10.12.23 to 10.01.24 - 12.988
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